S2:E3 - Your Learners Are People. Start Treating Them Like It.

Too many L&D teams are building content for “learners” — not people. In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them. They unpack: Why “employees” and “learners” aren’t real personas How to ask the right people the right questions (and avoid confirmation bias) What to do with audience research once you’ve got it — and how to avoid building blind So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here. LINKS: Free guide to building learner personas Learner persona template Follow MAAS Marketing on LinkedIn

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S2:E3 - Your Learners Are People. Start Treating Them Like It. is an episode from Marketing For Learning by Marketing for Learning.

This episode is 00:44:26 long.

This episode was published on Jul 4, 2025.

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