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Want to understand how to better connect with and engage your learners? You need Marketing for Learning. This podcast is designed to provide in-house L&D practitioners with the knowledge and...
The conversation delves into the death of a campaign and the marketing strategy behind it. It introduces the fictional business Axion and it...
Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Gi...
Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when t...
This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofman...
L&D doesn’t need more content. Or more dashboards. Or more chaos. It needs structure. Strategy. And a system that actually works. In this fi...
L&D knows measurement matters. But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful. In th...
Most L&D “campaigns” are a poster, an email, and… silence. This episode calls time on one-and-done launches — and digs into what it really t...
Learning isn’t broken because people are lazy. It’s broken because the experience is. In this episode, we’re joined by Tom McDowall to talk...
Too many L&D teams are building content for “learners” — not people. In this episode, Ash and Han dive into the one thing that makes or brea...
This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back. Spoiler: it...
Most L&D teams are stuck in a cycle of activity. Not impact. In this episode, your fav duo are back to rip into the status quo — and dig dee...
Drum roll please... 🥁🥁🥁 After lots of speculation and guessing, it's time for you to meet the People Impact Loop™. You've got the potenti...
You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to lea...
Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool...
In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture...
In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of sta...
New Series! From Training To Transformation: Redefining L&D’s Role. We're so excited to announce our new multi-episode podcast series on L&D...
Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on th...
What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in thi...
For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on Marc...
Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. It's time L&D...
When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a b...
Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to h...
Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside...
Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your...
James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing...
Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to...
WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits fro...
Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Resear...
Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenom...
In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that rea...
Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Lis...
Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to tha...
Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring boun...
No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won'...
What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because t...
The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and...
Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying,...
It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han...
Has Han lost the plot? Or should L&D really be eating dog food? OK. She doesn't mean it literally, but eating your own dog food means using...
Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini Univer...
It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just info...
Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine wh...
Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it...
Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. This week Ash raises an important question: Is LA...
We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's...
People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP o...
Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk...
In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learn...
Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the rec...