Dare Greatly with Special Guest Mahmoud Samara

The days of moving up the company pay grade until retirement are a distant memory. In today's economy, the future is no longer promised on the first day of your new job. The upside is that taking a chance and following your own unique dream towards successful entrepreneurship is just as valid as the traditional, safe, and often typical path of our elders. On this weeks episode of The Marie Bodine Podcast, Marie and Todd sit down to speak with Mahmoud Samara, Managing Director of Cadillac Canada. Cadillac, a 114 year old automotive brand is iconic and admired the world over. The very name itself has become a word used to measure great standards. Cadillac has had many incarnations. From the iconic car that a young Clint Eastwood and other celebrities would drive, to what was sometimes known as the car "older people buy". Two empty nesters taking a sweet Cadillac ride along the California Coast, after a long day of antiquing. It was time for Cadillac to make a shift, and to "Dare Greatly". Mahmoud, one quarter of Cadillac's age and one of the youngest executives aligned with this brand, leads the rebranding of Cadillac towards the Millennial and Generation X markets. Instead of creating a campaign with the usual boring details about impressive gas mileage and safety options, Mahmoud turned the message upside down focusing on the importance of taking chances on your dreams. His "Dare Greatly" campaign echoes the radical shift the Cadillac brand is taking. (If you don't believe me, check out Cadillac's Escala. I will look great in this car). These bolder, younger demographics are media savvy. They aren't going to be fooled by some slick instagram page of , clogging up their feed. To speak to them is to be more like them. Mahmoud rallied his troop of execs and managers of all shapes and ages to the top of Mt Washington, for an 18-hour climb. When they thought this challenge had made them stronger, he challenged them again to a 1,400km bicycle trip from Soho New York to Oshawa Ontario. If passion, dreaming and risk taking brought meaning and success to the younger Cadillac generation, Mahmoud found the importance in team building adventures and transformed the very people creating and showcasing the car. Listen to the future generation of entrepreneurs, as we ask Mahmoud's kids Sam and Nilly, about their dreams that they'd like to accomplish. dare.greatly.ca Twitter and Instagram @cadillaccanada Check out the footage of the Cadillacs Team Ride from New York to Toronto

You can listen to Dare Greatly with Special Guest Mahmoud Samara online on Radio and Podcast. Open the player on this page to stream the available audio.

Dare Greatly with Special Guest Mahmoud Samara is an episode from Marie Bodine Podcast on Revenge Gym Radio by Revenge Gym.

This episode is 53:47 long.

This episode was published on Mar 28, 2017.

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