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The Psychology of Marketing & Cognitive Dissonance: Why Some Customers Push Back artwork
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The Psychology of Marketing & Cognitive Dissonance: Why Some Customers Push Back

MAP IT Marketing by Rachel Klaver

Mar 13, 202526:09Business

In this episode of MAP IT Marketing , we're diving into marketing psychology and the fascinating way our brains resist change—something known as cognitive dissonance . When people are presented with ideas or inform...