Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)
Today I'm putting on my (slightly reluctant) "let's be responsible adults" hat to talk about something I've been thinking about a lot lately...
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MAP IT Marketing
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing ste...
MAP IT Marketing Podcast Guide
Listen to MAP IT Marketing, a Business podcast by Rachel Klaver. Stream 100 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Marketing Psychology: How to Harness Self-Perception Theory to Grow Your Business
Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty?...
When Shame Stops You Marketing (and How to Move Forward Anyway)
Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?) This week we're divi...
Your business isn't a sprint
Us business owners can be SO hard on ourselves. We try to go at it at top speed, especially after we've had to take time out for ourselves,...
Confidence isn't found at the end of a rainbow
Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing...
The Psychology of Marketing and Implicit Bias - are you repelling the wrong people?
Have you ever read someone's marketing and thought, I have no idea what they're actually trying to sell ? You're not alone. Sometimes, we're...
The Price is Right: Mastering Your Money Mindset in Sales
I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I'd either hold...
Seven Lessons from Ten Years in Business
This month marks ten years of running Identify Marketing, and I've learned a lot—often the hard way. In this episode, I'm sharing seve...
The Psychology of Marketing & Cognitive Dissonance: Why Some Customers Push Back
In this episode of MAP IT Marketing , we're diving into marketing psychology and the fascinating way our brains resist change—somethin...
Learning to love the word NO in sales and marketing
In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to...
Balancing Two Businesses with Charlotte Russell
Oh it all feels like a good idea until you're doing it! That decision to launch a second business that kind of complements your first one, b...
Going Rogue: What Makes People Hesitate (and How to Remove Those Blocks)
In this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the real reasons people hesitate during the sales process&mdash...
The Rogue Week: Marketing and Perimenopause,
n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts bu...
Sometimes, You Just Have to Go Rogue
In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat abo...
How to Know When to End a Part of Your Business
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do wh...
What Is a Thought Leader? And Should You Be One? - With Verity Craft
Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is i...
Why I'm Doubling Down on Content Marketing in the Age of AI
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the...
The 15 Reasons Your Content Marketing's Not Getting Results
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my resp...
Running a Business with Young Children - The Juggle Is REAL - with Alana Swain
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my bab...
Using Empathy to Build Out Your Messaging for Your Marketing
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experi...