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Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing ste...
Today I'm putting on my (slightly reluctant) "let's be responsible adults" hat to talk about something I've been thinking about a lot lately...
Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty?...
Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?) This week we're divi...
Us business owners can be SO hard on ourselves. We try to go at it at top speed, especially after we've had to take time out for ourselves,...
Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing...
Have you ever read someone's marketing and thought, I have no idea what they're actually trying to sell ? You're not alone. Sometimes, we're...
I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I'd either hold...
This month marks ten years of running Identify Marketing, and I've learned a lot—often the hard way. In this episode, I'm sharing seve...
In this episode of MAP IT Marketing , we're diving into marketing psychology and the fascinating way our brains resist change—somethin...
In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to...
Oh it all feels like a good idea until you're doing it! That decision to launch a second business that kind of complements your first one, b...
In this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the real reasons people hesitate during the sales process&mdash...
n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts bu...
In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat abo...
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Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is i...
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the...
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my resp...
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my bab...
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experi...
There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happe...
I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we ar...
When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totall...
If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking...
I can’t believe that I had no idea ChatGPT was on the horizon a year ago. Now I use it everyday for our business and with my coaching and st...
Things are hard out there for many small business owners right now. And I’m finding more and more small business owners are freezing, and sp...
If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wa...
Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that...
Shifting the needle in your business -with Sarah Greener If you feel like your business is taking over your life, the “I’m too busy” refrain...
Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge...
After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have h...
I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we t...
Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off...
After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in...
I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live. I blame my amazi...
If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking t...
What’s actually holding you back from seeing your business succeed the way you wanted to? Have you fallen into the trap of working more, and...
What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? In this episode of M...
When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start wi...
The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine. I knew I needed one, but actually my head an...
For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to...
While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (a...
If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importa...
If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different type...
If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and hav...
Last year I booked Claire Terry from the incredible and iconic Wellington retail business Madame Fancy Pants to come on the show about brand...
What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with ra...
I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve cre...
Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on...
As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what...