[97] Positioning: How Specialized Should You Be?

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough " Know your target market, like Ecommerce Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem Iterate. Too many companies come out? Become a little more specialized, based on your research. Too few? Become a little less specialized ("SEO optimization for women's fashion and beauty stores selling $1,000,000/yr and based in New York" → potentially too specialized)

You can listen to [97] Positioning: How Specialized Should You Be? online on Radio and Podcast. Open the player on this page to stream the available audio.

[97] Positioning: How Specialized Should You Be? is an episode from Make Money Online by Kai Davis & Nick Disabato.

This episode is 15:11 long.

This episode was published on Nov 13, 2017.

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