Dispelling the Fear of Upselling

Matthew elaborates on the first podcast, addressing some concerns that some people have with 'upselling'. The idea of upselling can make some sales people a bit nervous, especially those that don't feel that they're natural in sales. So, Matthew investigates the mindset you need to be in to be successful in upselling. He retells the story of a multi-site retail business with a strong customer service team who became incredible successful - so much so that the owner decided to exit from the business at a premium.... but his team were 'reluctant' sales people. The idea of shifting the concept of 'upselling' to 'upserving' customers empowered the reluctant sales team with the confidence to at least give prospective customers the option to purchase the product that would perfectly meet their needs. If you your sales team are not all super-sellers - perhaps some of them more reluctant than others - how might you re-frame upselling to them, so that you preserve profits and they enjoy better numbers?

You can listen to Dispelling the Fear of Upselling online on Radio and Podcast. Open the player on this page to stream the available audio.

Dispelling the Fear of Upselling is an episode from Magical Numbers Podcast: Marketing, Sales & Profit Growth Strategies by Matthew Day.

This episode is 6:26 long.

This episode was published on Oct 22, 2018.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Magical Numbers Podcast: Marketing, Sales & Profit Growth Strategies when more episodes are available from the podcast feed.