Beyond the Cupcake: How Sprinkles is Disrupting the Candy World from Cupcakes to Sweet Innovations – A Conversation with CEO Ashley Rogers

Want to know what it takes to build a business? Ashley Rogers, CEO of Sprinkles CPG, is transforming the iconic Sprinkles Cupcakes into a leading consumer packaged goods brand. With innovative products like the Cupcake Cup, she expanded the brand to 4,000 Walmart and 2,000 Target stores in just one year. In this episode, Ashley shares her journey from early entrepreneurial ventures to scaling multimillion-dollar brands, offering invaluable lessons on persistence, navigating partnerships, and taking calculated risks. Listeners will walk away inspired to start small, stay consistent, and embrace challenges with confidence. Ashley’s insights on building a strong team, developing standout products, and scaling thoughtfully provide a clear roadmap for turning big ideas into lasting success. Follow Marianna: @marianna_hewitt Sprinkleschocolate.com and use code MARIANNA for 20% off your first purchase. See Privacy Policy at and California Privacy Notice at

You can listen to Beyond the Cupcake: How Sprinkles is Disrupting the Candy World from Cupcakes to Sweet Innovations – A Conversation with CEO Ashley Rogers online on Radio and Podcast. Open the player on this page to stream the available audio.

Beyond the Cupcake: How Sprinkles is Disrupting the Candy World from Cupcakes to Sweet Innovations – A Conversation with CEO Ashley Rogers is an episode from Life with Marianna by Life with Marianna.

This episode is 00:27:14 long.

This episode was published on Nov 21, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Life with Marianna when more episodes are available from the podcast feed.