EP 475 A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]

What if your email funnel didn’t just tell your audience what you do, but actually pulled them into an experience they didn’t want to leave? In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this conversation will help you to see that your email funnel might not be broken, you just haven’t made it fun enough to engage with. TAKEAWAYS: Your brand isn’t just your visuals, it’s every single touchpoint someone experiences, and your marketing should amplify that, not carry the entire weight. If you want people to buy from your emails, you have to train them to click first, and that means building interaction into your email funnel before ever pitching an offer. A “choose-your-own-adventure” style email funnel creates engagement by putting your subscriber in the driver’s seat, making your emails feel personal, immersive, and actually fun. Complex email funnels don’t require complicated tech—but they do require thoughtful mapping, small automations, and intentional tagging to create a customized experience. When your email funnel showcases your full ecosystem, you create awareness that leads to consistent, “out-of-nowhere” sales (aka the best kind). LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources. Take Kristin's What's Your Signature Brand Marketing Style Quiz to see her choose-your-own-adventure email funnel in action! Follow Kristin on Instagram and send her a DM saying you listened to her interview If your email funnel is running but not bringing in consistent sales, a VIP Week is where we fix the strategy, write the emails, and get it working. Learn more by clicking here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

You can listen to EP 475 A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive] online on Radio and Podcast. Open the player on this page to stream the available audio.

EP 475 A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive] is an episode from Life by Design by Allison Hardy.

This episode is 20:34 long.

This episode was published on Mar 30, 2026.

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