EP 497 | The Newsletter That Outperformed My Email Funnels
The best-performing email asset in Allison’s business this year isn’t a funnel or a launch sequence. It’s a weekly newsletter she writes in...
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Life by Design
The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.
Episodes
20 of 406 episodes
EP 496 | How to Use Testimonials in Your Emails featuring Jenna Harding
Your testimonials are working against you. In this Empire Exclusive episode of the Email Empire Podcast, Allison sits down with Jenna Hardin...
EP 495 | Education Is No Longer the Product (+ Why 2027 Is All About Implementation)
Education used to be the product. In 2027, it won’t be. In this episode of the Email Empire Podcast, Allison breaks down why she believes 20...
EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points
A tiny email marketing setting created a surprisingly big shift in one of our client’s Nurture Sequences. In this episode of the Email Empir...
EP 493 | Everything Works But Not Everything Fits
Here’s the really freaking annoying thing about marketing: Pretty much everything works. Live launches work. Automated email funnels work. F...
EP 492 | How to Launch Without Living in Launch Mode featuring Jordyn Bailey [Empire Exclusive]
What if launching an offer didn’t require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, an...
EP 491 | Why I Host Bundles Before I Need Buyers
If your next launch doesn’t perform the way you hoped, the problem might not be your offer, sales page, or email marketing— it might be that...
EP 490 | How I Use Debriefs to Sell Digital Products
Want to monetize the work you're already doing in your business? In this Email Empire episode, Allison breaks down her Debrief Funnel strate...
EP 489 | The Summer My Business Had to Run Without Me
What happens to your online business when life gets messy and you can’t show up the way you normally do? In this episode of the Email Empire...
EP 488 | The Buyer Type Who Buys the Possibility [7 Buyer Types Series]
Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible...
EP 487 | How to Create an Email Newsletter People Actually Want to Read featuring Megan Yelaney [Empire Exclusive]
In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create rea...
EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]
Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, a...
EP 485 | The Buyer Type Who Needs an Invitation to Ask Their Question [7 Buyer Types Series]
In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific...
EP 484 | The Buyer Type Who Wants to Know YOU [7 Buyer Types Series]
Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understan...
EP 483 | The Buyer Type Who Needs Proof Before They Buy [7 Buyer Types Series]
In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now...
EP 482 | How to Write Emails People Actually Want to Read featuring Liz Wilcox [Empire Exclusive]
Email doesn’t have to feel like a blank Google Doc staring into your soul. In this episode, Allison chats with Liz Wilcox, the Fresh Princes...
EP 481 | The Buyer Type Who Wants All the Details [7 Buyer Types Series]
In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more infor...
EP 480 | The Buyer Type Who Just Wants the Link [7 Buyer Types Series]
Not every buyer on your email list needs a long, emotional sales journey before they’re ready to say yes. Some people have already been payi...
EP 479 | Turn Your Email List Into Buyers With a Better Pitch Sequence
Your Email Pitch Sequence is not where the selling starts. And if you’re treating it that way, that might be exactly why your email funnel i...
EP 478 | A Simpler Way to Sell Digital Products featuring Dama Jue [Empire Exclusive]
In this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter w...