EP 488 | The Buyer Type Who Buys the Possibility [7 Buyer Types Series]
Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible...
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Business
Life by Design
The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.
Episodes
20 of 397 episodes
EP 487 | How to Create an Email Newsletter People Actually Want to Read featuring Megan Yelaney [Empire Exclusive]
In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create rea...
EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]
Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, a...
EP 485 | The Buyer Type Who Needs an Invitation to Ask Their Question [7 Buyer Types Series]
In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific...
EP 484 | The Buyer Type Who Wants to Know YOU [7 Buyer Types Series]
Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understan...
EP 483 | The Buyer Type Who Needs Proof Before They Buy [7 Buyer Types Series]
In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now...
EP 482 | How to Write Emails People Actually Want to Read featuring Liz Wilcox [Empire Exclusive]
Email doesn’t have to feel like a blank Google Doc staring into your soul. In this episode, Allison chats with Liz Wilcox, the Fresh Princes...
EP 481 | The Buyer Type Who Wants All the Details [7 Buyer Types Series]
In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more infor...
EP 480 | The Buyer Type Who Just Wants the Link [7 Buyer Types Series]
Not every buyer on your email list needs a long, emotional sales journey before they’re ready to say yes. Some people have already been payi...
EP 479 | Turn Your Email List Into Buyers With a Better Pitch Sequence
Your Email Pitch Sequence is not where the selling starts. And if you’re treating it that way, that might be exactly why your email funnel i...
EP 478 | A Simpler Way to Sell Digital Products featuring Dama Jue [Empire Exclusive]
In this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter w...
EP 477 | What Emails to Send After Your Lead Magnet Gets Downloaded
After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy. In...
EP 476 | Your Lead Magnet is Attracting the Wrong People to your Email Funnel
If your email list is growing but your sales aren’t, your lead magnet might be the problem. And unfortunately, no amount of “better emails”...
EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]
What if your email funnel didn’t just tell your audience what you do, but actually pulled them into an experience they didn’t want to leave?...
EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales
If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is...
EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients
Is your email funnel truly "strategic"? In this Email Empire episode, Allison breaks down the difference between a random string of automate...
EP 472 | Turn Passive Email Readers into Click-Happy Buyers
If you’re wondering why your email subscribers read your emails but don’t actually click on anything, this episode might hit a little close...
EP 471 | How to Improve Your Email Click Through Rate
If your click through rate could use some love, this Email Empire Podcast episode will show you exactly what to do to bring that number up!...
EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]
Ever feel like you’re stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm. In this Empire Ex...
EP 469 | The Real Email Metric That Drives Sales
You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money. In this episode, Allison Hardy b...