Qantas Loyalty: Redefining Member Rewards & Recognition (#761)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this episode of Let's Talk Loyalty and Loyalty TV , Andrew Glance CEO of Qantas Loyalty , takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members. Andrew dives into the recent program transformations, including Classic Plus for better flight availability, recognition beyond the air, and initiatives that make the program simpler, more rewarding, and relevant for members. He also explains how technology, AI, and strategic partnerships with banks, retailers, and travel partners are reshaping the loyalty experience. Learn about the program’s new discoverability tool, which already saw over a million searches in its first 24 hours, making it easier for members to find flights across multiple dates, regions, and cabins. This episode is packed with insights for loyalty professionals, marketers, and frequent flyers who want to understand how to create a profitable, member-focused loyalty program that keeps evolving. Hosted by Paula Thomas and Carly Neubauer. Show Notes: 1) Andrew Glance 2) Qantas 3) Qantas Frequent Flyer 4) The Subtle Art of Not Giving a F*ck - Book Recommendation

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Qantas Loyalty: Redefining Member Rewards & Recognition (#761) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 41:13 long.

This episode was published on Apr 9, 2026.

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