Best of the Back Catalogue The British Airways Club (#760)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club —a loyalty programme designed to engage and reward frequent flyers worldwide. Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance data shape the airline’s strategy. From increasing reward seat availability to recognising high-value customers, this episode explores how British Airways continues to differentiate itself in a highly competitive travel landscape. Show Notes: 1) Niall Rooney, 2) The British Airways Club 3) British Airways

You can listen to Best of the Back Catalogue The British Airways Club (#760) online on Radio and Podcast. Open the player on this page to stream the available audio.

Best of the Back Catalogue The British Airways Club (#760) is an episode from Let's Talk Loyalty by Paula Thomas.

This episode is 37:05 long.

This episode was published on Apr 7, 2026.

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