Radio and PodcastRadio and PodcastLive Radio & Podcasts
How Procter & Gamble Brought Diaper Culture To China artwork
Business

How Procter & Gamble Brought Diaper Culture To China

Let's Do Shots! by Mad Over Marketing

Sep 2, 20214:30Business

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to...