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There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Le...
Apple is changing how we watch F1. It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability...
Everyone loves to hate on Ryan Air. And yet, they are super successful. In fact, they thrive because of it. How does it all work? We break i...
The White Lotus is a marketers dream. From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The...
In this episode, we dive into two of the most iconic families in the world of social media: The Kardashians and the D'Amelio's. Wh...
Lululemon is legit killing it. It has a revenue of almost 10 billion dollars. They are doing this at a 20% profit margin. And they are breat...
The region is home to 650 million people, and Netflix wants to convert them into subscribers. But what is driving this strategy, and how is...
When you think of Reese, you probably think of Legally Blonde, or the more recent Big Little Lies and The Morning Show. But what makes her s...
India has finally landed on the moon, but what next? What does landing on the moon mean for India? What does it mean for our people, our eco...
Tesla began creating an expansive network of charging stations in the US to ensure their customers were never stranded without charge in the...
Remember when everyone was obsessed with the Metaverse? But now, all of a sudden, no one is talking about it. Why did the idea not take off?...
WeWork went from being the highest valued startup of all time to losing almost its entire valuation in a matter of months. At the centre of...
In this episode we break down how Whisper has broken the silence around menstruation, one impactful campaign at a time.
In this episode we explore how the iconic Tata Tea, and its agency partner, Lowe Lintas, brought to life the iconic brand POV of "Har subah,...
In this episode we explore the intriguing relationship between Rado and India, and how it became a mainstay at Indian weddings, with wedding...
In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business...
Strict rules such as the infamous one-child policy might have once helped China contain the population explosion, but the working age popula...
In this episode we explore the story of how Michael Jackson ended up owning the iconic music catalogue of The Beatles, and how Paul McCartne...
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far th...
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for i...
Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Ke...
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wa...
In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its su...
In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the cou...
Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this invest...
In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it.
It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chup...
What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercia...
There’s a lot of conversation about how dating apps have influenced modern romance and even society at large, but in this episode, we explor...
Prove you are human to listen to this podcast. Just kidding. In this episode, we take a look at how the ubiquitous CAPTCHA tests have served...
Indonesia’s tech scene is heating up. You might’ve heard of Gojek and Tokopedia in passing, but have no idea what they are. In this episode,...
A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In th...
Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of t...
In May 2021, Shein overtook Amazon as the most downloaded shopping app in the US. If you haven’t heard of the company, it's probably be...
The final episode of Friends may have aired in 2004, but the show remains popular as ever even in the digital world. In this episode, we unp...
Tesla has tasted sweet success in China. In this episode, we explore the unique symbiotic relationship between Tesla and China, and how the...
While it may be a hot topic right now, Apple and Facebook have been at loggerheads regarding privacy for over a decade now. The two tech gia...
One tequila, two tequila, three tequila, floor! In short, that’s the answer. Tune into the episode as we explore how George Clooney made a f...
It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million liv...
With more connected consumers than anywhere else in the world, China has made social media the backbone of commerce. In this episode, we’re...
If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using...
Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today....
Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic bra...
Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of th...
How did Whitney Wolfe Herd, co-founder and CEO of Bumble become the youngest woman to lead a company to an IPO and join the rare female bill...
As soon as the first vaccines were announced in countries like the UK and US, travel agents from around the globe began pitching vaccine tou...
Viagra was an accidental discovery, but once it showed up and never looked back. In this episode we talk about how Pfizer chanced upon the l...
Pepsi's foray into the Soviet Union and the country's bizarre obsession with the cola beverage is a story for the ages. In fact, a...
The first Lamborghini ever was a tractor. The only reason they started making luxury sports car was because of a meeting with Enzo Ferrari w...
In this episode we speak about the bizarre series of events that Ray Kroc (McDonald's) and Howard Schultz (Starbucks) went through earl...
I watched 'The Social Dilemma' on Netflix, and couldn't resist speaking to you about how the entire 'attention grasping&...