475: Pricing Association Education with Dr. Michael Carr-Tatonetti

Many associations struggle with pricing their education offerings. Should education be bundled into membership? Sold à la carte? Packaged as a subscription? And how can learning businesses set prices in a way that reflects the value they provide and supports financial sustainability? In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Dr. Michael Carr-Tatonetti, founder and CEO of Pricing for Associations. They discuss value-based pricing, the growing use of bundling and subscription models, and why to test pricing before building products. The conversation also explores governance around pricing decisions and how associations can balance mission, market realities, and revenue when pricing education. Show notes and a downloadable transcript are available at .

You can listen to 475: Pricing Association Education with Dr. Michael Carr-Tatonetti online on Radio and Podcast. Open the player on this page to stream the available audio.

475: Pricing Association Education with Dr. Michael Carr-Tatonetti is an episode from Leading Learning - The Learning Business Podcast by Tagoras.

This episode is 35:54 long.

This episode was published on Mar 31, 2026.

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