Episode 55- Anita Erskine: Leadership Is An Experience. Not A Title.

In this powerful episode, I sit down with the brilliant Anita Erskine, Executive Director of Erskine Global Communications and one of the most compelling voices in Africa's media and storytelling landscape. Anita and I first connected as co-hosts at GITEX AFRICA last year, and since then, our paths have continued to cross in meaningful, intentional ways — a true reflection of shared purpose and aligned vision. Anita opens up about her journey — from discovering the power of her voice to navigating the risks of building a media platform with impact at its core. Together, we explore what it takes to stay grounded in a fast-paced world, the role of doubt in shaping resilience, and the courage it takes to lead with heart. This conversation is a deep dive into what it really means to lead with purpose, especially in high-pressure environments. It's also a celebration of storytelling as a force to shape Africa's narrative from the inside out. 🎧 In this episode, we explore: The moment Anita first recognized communication as a tool for change The entrepreneurial highs and lows behind building Erskine Global Communications Staying centered and connected to purpose amidst external pressure The making of Sheroes and how the project transformed her Reflections on navigating spaces where her presence and ambition weren't always fully seen What makes African entrepreneurs truly unique Why storytelling matters — especially the messy, behind-the-scenes version And her message to the next generation of African leaders Anita's energy is radiant, her insights are hard-earned, and her voice is one that will stay with you long after the episode ends.

You can listen to Episode 55- Anita Erskine: Leadership Is An Experience. Not A Title. online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 55- Anita Erskine: Leadership Is An Experience. Not A Title. is an episode from Leaders On Purpose with Manal Bernoussi by Manal Bernoussi.

This episode is 48:29 long.

This episode was published on May 11, 2025.

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