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What do track & field's sponsors aim to get from their sponsorships? artwork
Sports & Recreation

What do track & field's sponsors aim to get from their sponsorships?

Lane9 - Athletics, beyond the sport by George M. Perry

Mar 10, 202115:57Sports & Recreation

Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to rea...

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What do track & field's sponsors aim to get from their sponsorships? is an episode from Lane9 - Athletics, beyond the sport by George M. Perry. Sports sponsorship requires more from the brand and the property than slapping a logo on somethi...

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Published Mar 10, 2021, 15:57 long, audio available.

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