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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity...
About This Episode
Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics is an episode from Knowledge@Wharton by Knowledge at Wharton. Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPh...
This episode belongs to Knowledge@Wharton.
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Published Mar 19, 2026, 28:54 long, audio available.
Questions About This Episode
What is Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics about?
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.
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Which podcast is Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics from?
Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics is an episode from Knowledge@Wharton by Knowledge at Wharton.
How long is this episode?
This episode is 28:54 long.
When was this episode published?
This episode was published on Mar 19, 2026.
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Are there related episodes from Knowledge@Wharton?
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Where can I listen to Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics?
You can listen to Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics is from Knowledge@Wharton by Knowledge at Wharton.
What are the episode details?
Published Mar 19, 2026 and 28:54 long






