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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics artwork
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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Knowledge@Wharton by Knowledge at Wharton

Mar 19, 202628:54Business

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity...

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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics is an episode from Knowledge@Wharton by Knowledge at Wharton. Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPh...

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Published Mar 19, 2026, 28:54 long, audio available.

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