Why Consumers Are Still Spending Despite Inflation
Consumers are still spending, but their priorities are changing. Barbara Kahn, Patty and Jay H. Baker Professor of Marketing at the Wharton...
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Knowledge@Wharton
Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvan...
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The Business of Signing a Superstar Athlete
What happens when a superstar athlete joins a new team? The impact goes far beyond the basketball court. Kenneth Shropshire, Professor Emeri...
How Liquid Death Builds Marketing That Wins the Internet
Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Deat...
AI’s Impact on Financial Services
Artificial intelligence is changing how financial professionals research, analyze information, and get work done — while raising new questio...
AI, Financial Markets, and the Economy
AI is driving enormous investment and soaring valuations, but what do financial markets reveal about its long-term economic impact? Jesús Fe...
AI and the Future of Financial Stability
AI can help financial institutions detect fraud, manage risk, and improve productivity. But when AI systems begin acting autonomously, they...
How AI Is Transforming Quantitative Finance
AI is changing what investors can analyze, how quickly they can act, and what it takes to find an edge. Nikolai Roussanov, Moise Y. Safra Pr...
Tokenomics and the Social Forces Driving Crypto Markets
What determines whether a cryptocurrency succeeds or fades into obscurity? In this episode, Wharton professor Itay Goldstein speaks with Shi...
Could Stablecoins and CBDCs Be the Future of Money?
Stablecoins and central bank digital currencies (CBDCs) are at the center of a global shift in how money moves. In this episode, professor I...
Regulating Digital Assets
As cryptocurrency moves further into the mainstream, regulators are stepping up efforts to define its legal and financial framework. But how...
The Rise of Crypto
Cryptocurrency has evolved from a niche experiment to a global financial force. But how did we get here? In this episode, professor Itay Gol...
The NFL's Biggest 2026 Questions
Which NFL teams are the numbers backing before the 2026 season begins? Aaron Schatz, NFL Analyst at ESPN and Chief Analytics Officer at FTN...
The Business of National Reputation
David Reibstein, Wharton Marketing Professor and lead researcher behind the Best Countries Report, discusses how a nation’s reputation influ...
Navigating Competition and Collaboration in the AI Race
Henning Piezunka, Associate Professor of Management at the Wharton School, explores how competition in the AI industry can shift from health...
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a nich...
Can the Sixers’ New Superteam Work?
Can the Philadelphia 76ers turn a roster featuring LeBron James, Joel Embiid, Tyrese Maxey, Jaylen Brown, and VJ Edgecombe into a championsh...
How to Break into the Workforce in an AI-Driven Job Market
Matthew Bidwell, Professor of Management at the Wharton School, explores how the job search process is evolving for today’s graduates and wh...
How Wharton Invented Modern Business Education
Wharton dean Erika James reflects on the history, impact, and future of business education as part of Knowledge at Wharton's "American Busin...
This Week In Business: Evaluating Greenspan's Legacy and the Evolution of Monetary Policy
Jeremy Siegel, Wharton Emeritus Professor and Senior Economist at WisdomTree, discusses Alan Greenspan's lasting impact on monetary policy,...
Wharton Moneyball: Breaking Down the Biggest World Cup Ever
Ryan O'Hanlon, ESPN staff writer, author of Net Gains, and Syracuse University instructor, joins the Wharton Moneyball team to analyze the e...