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Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUI...
What Makes Virtual Influencers Effective? is an episode from Knowledge at Wharton by Knowledge at Wharton. Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to r...
This episode belongs to Knowledge at Wharton.
Use the player on this page to stream the episode online.
Published May 9, 2025, 12:23 long, audio available.
You can listen to What Makes Virtual Influencers Effective? online on Radio and Podcast. Open the player on this page to stream the available audio.
What Makes Virtual Influencers Effective? is an episode from Knowledge at Wharton by Knowledge at Wharton.
This episode is 12:23 long.
This episode was published on May 9, 2025.
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