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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics artwork
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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Knowledge at Wharton by Knowledge at Wharton

Mar 19, 202628:54Business

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity...

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Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics is an episode from Knowledge at Wharton by Knowledge at Wharton. Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses...

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Published Mar 19, 2026, 28:54 long, audio available.

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