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Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leav...
Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya is an episode from Knowledge at Wharton by Knowledge at Wharton. Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorship...
This episode belongs to Knowledge at Wharton.
Use the player on this page to stream the episode online.
Published Sep 18, 2025, 32:15 long, audio available.
You can listen to Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya online on Radio and Podcast. Open the player on this page to stream the available audio.
Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya is an episode from Knowledge at Wharton by Knowledge at Wharton.
This episode is 32:15 long.
This episode was published on Sep 18, 2025.
Mar 26, 2026 - 1:01:05
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