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Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing . This Ripple Effect episode is part of the “Meet the Authors” series...
Ripple Effect: Visual Marketing Barbara Kahn and Zab Johnson is an episode from Knowledge at Wharton by Knowledge at Wharton. Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to t...
This episode belongs to Knowledge at Wharton.
Use the player on this page to stream the episode online.
Published Jul 1, 2025, 16:05 long, audio available.
You can listen to Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson online on Radio and Podcast. Open the player on this page to stream the available audio.
Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson is an episode from Knowledge at Wharton by Knowledge at Wharton.
This episode is 16:05 long.
This episode was published on Jul 1, 2025.
Mar 26, 2026 - 1:01:05
Mar 11, 2026 - 1:00:01