ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose

Roasting and brewing creates opportunity for mentorship and relationships that last longer than the sensory experience of the cup. Seriously pursuing technical excellence is a part of securing this opportunity and today's guest has been on a journey to bring both to the table. On this Rate of Rise we are talking with Purefi Coffee Roasters, Chris Johnson! Chris is the lead roaster and co-founder of Purefi Coffee Roasters in Spring, TX where they use the service of specialty coffee roasting to mentor the next generation and to partner with local and global initiatives that create positive change in the world. He enjoys roasting coffee and aims to excel at highlighting the quality and consistency of each coffee sourced, roasted, and brewed by his hands. We discuss: - His beginnings in coffee - How his story informs the vision and mission of Purefi - Highlighting the unique characteristics of each coffee - Why feedback from customers is crucial - Mentorship and relationship in the business - Sourcing simplicity - Having a wider variety for more customers Related episodes: RoR : Making Big Impact with Small Batch Roasting w/ Adrian Seligman Founder of Scandinavian Alps Coffee Roasters! RoR#38 : A Better Way to Think About Roasting Dark, w Erik Johnson of Thinkwell Coffee RoR : Roasting for Different Cultivars w/ Rob Hoos | Rob Hoos Coffee Consulting RoR : Challenging Dogma With Data w/ Coffee Roaster and Chemical Engineer Mark Al-Shemmeri Our Sponsor for Rate of Rise!

You can listen to ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose online on Radio and Podcast. Open the player on this page to stream the available audio.

ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose is an episode from Keys To The Shop : Equipping Coffee Retail Professionals by www.keystotheshop.com.

This episode is 48:02 long.

This episode was published on Mar 25, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Keys To The Shop : Equipping Coffee Retail Professionals when more episodes are available from the podcast feed.