How to Handle Every Objection, Every Expired, and Every Cold Lead in Your Real Estate Business

Most agents think the market is what's holding them back. Or interest rates. Or the latest industry shake-up. Lucas Sherraden has news for you — it's none of those things. It's the story you keep telling yourself about all of them. This week Lucas joins Kevin to break down what actually keeps real estate agents stuck — and spoiler, it's a cage most people can't even see. Lucas walks through how he went from $100K in credit card debt to running nine brokerages, why "I'm a relationship person" is the lie agents use to dodge prospecting, and why the most coachable people in the world are also the most stubborn. He also opens up about the conversation with his late mother that became the reason he wrote his upcoming book, The Uncaged Leader. What you'll hear: Why your preferences are quietly running your business — and how to take the pen back The one question ("what else could this mean?") that changes how you handle every objection, every expired, every cold lead Why most people who think they're self-aware actually aren't — and what that costs them How to reframe recruiting from a notch on the belt into a mission worth waking up for The two-minute conversation with his mom that rerouted Lucas's entire career Why curiosity beats judgment in every market condition Ready to do something with this? If something in this episode hit a nerve, that's probably the bar of your cage. Don't ignore it. If you're ready to figure out what your next level looks like inside a community built around this kind of leadership, head to nextlevelagents.com/exp. Connect with Lucas: The Uncaged Leader (book + pre-sale waitlist):

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How to Handle Every Objection, Every Expired, and Every Cold Lead in Your Real Estate Business is an episode from Kevin & Fred's Next Level Agents Podcast: Quick Tips for Realtors and Interviews from the best in the real estate business by Kevin Kauffman and Fred Weaver.

This episode is 40:51 long.

This episode was published on Apr 30, 2026.

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