Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data. Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy. Dive in: [05:29] Improving eCommerce sales funnel [08:43] Understanding click ID tracking [13:00] Discussing data collection challenges [14:29] Tracking visitors with first-party cookies [19:06] Understanding first-party data types [20:04] Shopify's public catalog API [23:21] AI traffic potential in 5 years [28:11] Understanding customer insights for marketing [29:13] Insider Tips from Yiqi! Episode sponsored by Aimerce. Find out more Inside DTC Marketing Tech First-party data is now your biggest competitive advantage First-party data is no longer optional for eCommerce brands. It is the foundation of high-performing Meta Ads. Yiqi explains that the most valuable data points are email and click ID. These help Meta understand who is taking action on your site. Without this, the algorithm cannot optimize properly. Brands that collect and connect this data well will see better targeting, lower CAC, and stronger results. Tracking is broken unless you take control of it Relying on basic pixel setups is no longer enough. Privacy changes and cookie limits mean platforms cannot track users like they used to. You need to collect and send your own data using first-party tracking. This allows you to track users for longer and with more accuracy. It also improves attribution across Meta, Google, and email. If your tracking is weak, your decisions and ad performance will suffer. Your product data will shape your future visibility AI is changing how customers discover products. Tools like AI agents are starting to pull from structured product data, not just web pages. This means your catalog metadata now matters more than ever. Titles, descriptions, and attributes all impact how your products are found and ranked. Many brands ignore this backend data, which creates an opportunity for those who optimize it. Clean, detailed product data will help you win more traffic in the AI-driven future. Takeaways: If you know your customers better than anyone else, you gain a powerful edge. It’s not just the data, but what you do with it. Target smarter, speak their language, and build real connections. Sending rich first-party data into platforms like Meta or Google isn’t an option anymore; it’s a must. Email and click ID are your keys to unlock lower CAC and higher performance. Don’t wait for checkout to grab those valuable emails. Popups and quizzes turn browsers into known contacts, letting you personalize every step and fuel smarter marketing. Your product catalog isn’t just inventory – it’s data gold. With AI emerging and APIs opening up, refining product metadata is the new SEO for discovery and sales. The future is all about actionable insights. AI will soon suggest your next move, detect patterns you missed, and drive results faster. Start collecting and cleaning your data today. Find the notes here: **** Get all the links and resources we mention & join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce online on Radio and Podcast. Open the player on this page to stream the available audio.

Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce is an episode from Keep Optimising by Chloe Thomas.

This episode is 36:47 long.

This episode was published on May 20, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Keep Optimising when more episodes are available from the podcast feed.