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Keep Optimising

Chloe Thomas

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method w...

Episodes

20 of 326 episodes

Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search

Silvia Correas Osorno is one of the experts at award-winning digital marketing agency Stellar Search where over the last 11 years she’s rise...

25:04Oct 21, 2026

Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital

Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies...

32:00Oct 14, 2026

Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation

Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also...

31:27Oct 7, 2026

Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing

Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many...

33:20Sep 30, 2026

Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads

Jyll Saskin Gales spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us t...

37:43Sep 23, 2026

CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify

Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience a...

30:55Sep 9, 2026

CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision

Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals...

32:08Sep 2, 2026

CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting

Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Comp...

31:54Aug 26, 2026

CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI

Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engine...

33:02Aug 19, 2026

CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle

Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle. In this episode, Rebecca explains how identifying and fixing trust...

32:38Aug 12, 2026

Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers

Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52...

45:45Jul 29, 2026

Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol

Nina De la Cruz is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands...

25:11Jul 22, 2026

Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo

Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we...

32:31Jul 15, 2026

Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales with Kyler Nixon, Forward Studios

Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especial...

37:12Jul 8, 2026

Email: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam Marketing

Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via...

29:51Jul 1, 2026

Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author...

45:56Jun 17, 2026

Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia

Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands...

36:29Jun 10, 2026

Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI

Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that p...

34:49Jun 3, 2026

Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth

Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at F...

30:33May 27, 2026

Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in contro...

36:47May 20, 2026