CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience a...
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Keep Optimising
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method w...
Episodes
20 of 321 episodesCRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision
Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals...
CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting
Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Comp...
CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI
Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engine...
CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle
Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle. In this episode, Rebecca explains how identifying and fixing trust...
Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers
Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52...
Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol
Nina De la Cruz is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands...
Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo
Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we...
Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales with Kyler Nixon, Forward Studios
Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especial...
Email: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam Marketing
Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via...
Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital
Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author...
Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands...
Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI
Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that p...
Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at F...
Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in contro...
Growth: Turn Reddit into a Powerful eCommerce Growth Channel (and Win AI Search) with Danny Kirk, ReddiReach
Danny Kirk is founder of ReddiReach, where he’s worked with over 250 eCommerce brands to help them use Reddit as part of their marketing act...
Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge
Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”...
Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter
Dan Bond is VP of Marketing at RevLifter, an eCommerce technology company helping retailers optimize conversions through intelligent promoti...
14 Top Tips to Grow Your eCommerce Store
You’re listening to a milestone episode – the Keep Optimising Podcast’s Episode 300!! 🎉 To celebrate, Chloe Thomas has brought together 13...
Growth: 3 Pillars of Creative to Beat the Attention Recession with Amy Budd, Launch
Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually last...