Mike Goff: Connecting Brands and Consumers Through Lifestyle Marketing

Join us Jan. 17, for lunch at Brio on the Plaza (11:30 a.m. to 1 p.m.) with special guest Mike Goff, chief marketing officer at Premier Sports Management. Mike will share lessons for every business communicator based on his experience leading Sprint's efforts to partner with the FIFA World Cup. Register here: More on Mike and his presentation When the cup came to the United States in 1994, Mike led Sprint's initiative to utilize international soccer as a platform for establishing the brand internationally, and building business and consumer loyalty domestically. Learn how Goff led a team that used this international platform to build Sprint's business and establish a roadmap for how the company used lifestyle marketing, both at a national level as well as locally, and with sports, entertainment and media properties. About KC/IABC The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. In addition to our membership, our chapter's activities include hundreds more communicators who are not yet members but join us for luncheons, conferences or special interest groups. Non-members are welcome at all of our events.

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Mike Goff: Connecting Brands and Consumers Through Lifestyle Marketing is an episode from KCIABC Today.

This episode is 9:28 long.

This episode was published on Jan 3, 2013.

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