Mandy Stark: Digital Storydoing

DETAILS Thursday, September 18 Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m. Member: $25 | Guest: $40 | Student: $20 Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112 Register: Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How? These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are. Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience. Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professional development luncheon. Participants will: *Discover the key to real competitive advantage *Examine successful B2B and B2C case studies *Craft a story framework from a few facts and figures in an interactive exercise ABOUT OUR SPEAKER Mandy Stark heads up brand strategy for Shield Casework through fresh and relevant Smarketing planning, creative execution and social media-savvy. She’s a formidable strategist, a tenacious defender of smart, efficient thinking and a true ambassador for the Shield brand. Mandy led marketing at the design-build firm Dimensional Innovations (DI) until she was tapped for Shield, which was developed by DI’s research and product development-oriented Innovation Lab. Her work has been published in more than 40 local, national and trade newspapers, magazines and websites, as well as in Fast Company, the Associated Press and the Food Network. She has also helped Shield and DI receive awards from SXSW Interactive, the International Design Awards, the International Design Excellence Awards, and the local, regional and national Addys. She serves on the board for the Kansas City chapter of the International Association of Business Communicators, where she was recognized as the 2014 Rising Star. Intro and outro music courtesy of

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Mandy Stark: Digital Storydoing is an episode from KCIABC Today.

This episode is 11:11 long.

This episode was published on Sep 10, 2014.

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