#8 Emma Ivane - Importance of positioning and branding for a creative business

Today’s lovely guest is Emma Ivane, a talented cake artist, business coach and a photographer from Finland. I’ve been following her beautiful Instagram for a while now, and I decided to finally reach out and talk to her, because Emma has worked with the brands such as Nespresso, Dr. Oetker, and Baileys, and is one of the authors of a worldwide published book “Designer Cake Decorating - Written by 12 of the world’s best cake designers”. I was sure she’ll have lots to tell us. Emma’s strong branding and positioning is what led her to many exciting opportunities and this is what we talk mostly about. Here’s the points we touched upon: - How Emma switched from master of science in technology to cake artistry and food photography. She’s been photographing food for 6 years now. - Emma’s ways of becoming better in food photography. Learning by trial and the pressure to become good in food photography fast. - We talk a lot about the importance of positioning and branding for creative business. “ Becoming something you are known for. ” What is your story? - Get clients in where you specialise in. There’s always someone who needs a specialist in something, and more opportunities will come your way. - Emma’s paintings (yes, she is a painter too!) exhibition in Miami and her cake styling exhibition in Finland. What that inspires Emma: Robin Sharma , Mindvalley , Carolina Grunér . Find Emma’s work on her Instagram @emmaivane . ———————————————- Follow me @kamilekave to stay tuned about new podcast episodes, and to get more food photography tips!

You can listen to #8 Emma Ivane - Importance of positioning and branding for a creative business online on Radio and Podcast. Open the player on this page to stream the available audio.

#8 Emma Ivane - Importance of positioning and branding for a creative business is an episode from Kamile Kave Food Photography Podcast by Kamile.

This episode is 00:38:33 long.

This episode was published on May 11, 2020.

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