JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

Jobs-to-be-Done Radio by The Re-Wired Group

Feb 27, 20141:00:51Business

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty. In the internet world he would wait four weeks and then email everyone who has ever been at &#8...

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