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Chapter 2: How to match messages to behavior artwork
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Chapter 2: How to match messages to behavior

Intercom on Customer Engagement by podcast@intercom.com

Jan 30, 201800:04:49Business

In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your...

About This Episode

Chapter 2: How to match messages to behavior is an episode from Intercom on Customer Engagement by podcast@intercom.com. In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. Tr...

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This episode belongs to Intercom on Customer Engagement.

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Episode Details

Published Jan 30, 2018, 00:04:49 long, audio available.