Chapter 8: How to craft your messaging schedule
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending...
Radio and PodcastLive Radio & Podcasts
Business
Intercom on Customer Engagement
Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engag...
Episodes
8 episodes
Chapter 7: The right time to send a message
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right ti...
Chapter 6: The right way to send a message
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From emai...
Chapter 5: What messages should you be sending?
From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with custom...
Chapter 4: The anatomy of a message
When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line...
Chapter 3: What makes an effective message?
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're...
Chapter 2: How to match messages to behavior
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is...
Chapter 1: Identifying the right people
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side,...