This Founder Sold his Company for ₹450 Crore and Bought it back

Meet the man who sold his business and then, just as the final tranche was completed, bought the company back from his investors Deep Bajaj's journey is one of innovation, astute leadership and clarity of thought. For the latest episode of the Create Wealth podcast, I sat down with Deep Bajaj, the founder of Sirona — India’s leading female hygiene brand. Deep’s story of building a brand, selling it through one of India's biggest FemTech exits, and then buying it back from the investors is extremely interesting. In this episode, Deep shares: 1️⃣ How he built Sirona by exploring all distribution channels 2️⃣ Raising external capital and eventually selling the company to Good Glamm Group 3️⃣ Why he decided to buy the company back 4️⃣ How D2C founders should think about scaling and building a brand Watch now!

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This Founder Sold his Company for ₹450 Crore and Bought it back is an episode from Insider Investing by Sandeep Jethwani.

This episode is 55:14 long.

This episode was published on Apr 25, 2025.

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