Ultra-rich buy diamonds from him!

“If I wasn’t behind the counter, people wouldn’t buy. That’s when I knew I had to build a brand bigger than myself.” – Shravan Satyani That realisation gave rise to Tyaani Jewellers —the jewellery house Bollywood celebrities and India’s wealthy swear by. In an industry where marketing budgets don’t guarantee credibility, Shravan built his moat on reputation. With Karan Johar as its face, Tyaani married a jeweller’s craft with a filmmaker’s eye for detail — coloured stones, seasonal palettes, and even men’s collections now seen on red carpets and big-ticket weddings. From A-listers to affluent families across India, Tyaani turned jewellery into a marker of style and identity across India’s wealthy circles. In this episode of the Create Wealth Podcast , our Co-founder Sandeep Jethwani sits down with Shravan Satyani to unpack the economics of luxury, the cultural shifts in Indian jewellery, and the lessons in building trust-first brands. Follow Sandeep Jethwani on: LinkedIn - /sandeepjethwani X - /sandeepjethwani Follow Dezerv on: LinkedIn - /dezerv-in Instagram - /dezerv.in X - /dezervhq 👉 Over 300,000 wealth creators have reviewed their mutual fund portfolios with Dezerv. Get started:

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Ultra-rich buy diamonds from him! is an episode from Insider Investing by Sandeep Jethwani.

This episode is 96:24 long.

This episode was published on Sep 22, 2025.

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