Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers

In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher’s brand, build lasting reader relationships, and open doors to new opportunities. In this episode of “Inside Independent Publishing (with IBPA),” W. Brand Publishing Founder JuLee Brand will dive into practical, real-world advice for independent publishers who want to turn live events into powerful marketing and sales engines. Topics Include: what materials you need to bring smart logistical planning that keeps your event running smoothly proven strategies for promoting your appearance and drawing a crowd and more! If you’re ready to boost book sales and expand your publishing company’s visibility, this conversation is for you. PARTICIPANTS JuLee Brand is a graphic designer, art director, publisher, and storyteller with over 30 years of experience across music, television, and publishing. Founder of W. Brand Publishing and StorySessions™, she specializes in helping authors uncover clarity, meaning, and connection through guided conversation. Her work is rooted in a simple belief: words—and how they’re presented—matter. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: Check out JuLee Brand’s books at Follow IBPA on: Facebook – Instagram - LinkedIn: Follow W. Brand Publishing on: Facebook & Instagram: @wbrandpub Today's episode is presented by Gatekeeper Press — where authors are family. Gatekeeper Press empowers indie authors with expert publishing, editing, and global distribution services—providing full, white-glove concierge support every step of the way. Retain 100% of your rights, royalties, and creative control at gatekeeperpress.com .

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Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers is an episode from Inside Independent Publishing (with IBPA) by Independent Book Publishers Association.

This episode is 00:48:12 long.

This episode was published on Feb 26, 2026.

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