Audiobooks: Insider Tips to Produce & Sell Titles More Profitably

Audiobook sales have been on the rise for many years, and they show no signs of stopping; so many independent publishers are hoping to take advantage of this boom. But there are important factors to consider first. Will the return on investment be worth the cost of producing an audiobook? How do you produce a quality audiobook on a lean budget? What genres perform the best as audiobooks? Do you market your audiobook differently than your print and ebooks? Podium Entertainment has had great success in the audiobook market, so Publisher Victoria Gerken joins the podcast today to answer those questions, as well as discuss their transition from being an audiobook-only publisher to now also publishing print and ebooks. PARTICIPANTS Victoria Gerken is the Publisher at Podium Entertainment. She has welcomed independent authors into the Podium family since 2016. She previously worked with authors in traditional publishing roles - at Random House and Alfred A. Knopf - where she was a publicist and sold subsidiary rights. Victoria got her first taste of entrepreneurship in publishing as the founder of the Random House Speakers Bureau. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: Learn more about Podium Entertainment here: Follow IBPA on: Facebook – X – Instagram - Follow Podium Entertainment on social media: @podiumentertainment

You can listen to Audiobooks: Insider Tips to Produce & Sell Titles More Profitably online on Radio and Podcast. Open the player on this page to stream the available audio.

Audiobooks: Insider Tips to Produce & Sell Titles More Profitably is an episode from Inside Independent Publishing (with IBPA) by Independent Book Publishers Association.

This episode is 00:44:29 long.

This episode was published on Nov 27, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Inside Independent Publishing (with IBPA) when more episodes are available from the podcast feed.