How to Create a Sensational Book Marketing Plan

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more. PARTICIPANTS Brian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services. You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog . BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by as a "best resource.” He can be reached at brianfeinlbum@gmail.com He has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal , as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer’s conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: Learn more about Book Marketing Buzz Blog here: Sell more books with IBPA’s book marketing programs here: Follow IBPA on: Facebook – X – Instagram - Follow Brian Feinblum here: LinkedIn - linkedin.com/in/brianfeinblum Facebook -

You can listen to How to Create a Sensational Book Marketing Plan online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Create a Sensational Book Marketing Plan is an episode from Inside Independent Publishing (with IBPA) by Independent Book Publishers Association.

This episode is 00:43:00 long.

This episode was published on Aug 28, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Inside Independent Publishing (with IBPA) when more episodes are available from the podcast feed.