How Independent Publishers Can Maximize Their Author’s Bookselling Reach

The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee CEO Marva Allen and COO Patrice Samara join “Inside Independent Publishing (with IBPA)” to share the interesting book marketing tactics they employ with their authors, partnerships they’ve created for the film and audiobook rights of their books, and more. PARTICIPANTS MARVA ALLEN, CEO WORDEEE Ms. Allen was president and co-owner of USI, a multi-million-dollar technology firm that was thrice nominated for the Ernst & Young Entrepreneurship Award. She is the recipient of numerous business awards, including the IBM & Kodak Excellence Awards, and was named a Crain's 40 Under 40 Awardee for significantly achieving in business before her 40th birthday. Allen was a nominee for the Top 100 Most Influential Women in Michigan. She holds a BSN from SGI in England; a B.S in Biology from the University of Michigan; and an M.S. in Health & Business Administration. As a noted book subject matter expert, Allen has been the 'go to‘ person for books for NPR, NBC, and was the on-air book contributor and commentator for Arise TV. She has been featured in the New York Times , NYSE Diversity Magazine (she rang the closing bell for Wall Street), Time Out , and various other magazines and periodicals. She spearheaded the First Literary Festival in Anguilla and hosted major events for Toni Morrison, President Bill Clinton, Secretary of State Hillary Clinton, and Maya Angelou, among many others. She consults with celebrities and high-profile authors who want out-of-the-box thinking on marketing, promoting, and selling their books. Ms. Allen is also the author of several books, including If I should Die Tonight ; Camouflage ; Protégée ; and The Pianist and Min Jade under the nom de plume , C.C. Avram PATRICE SAMARA, COO A veteran entrepreneur in the communications, media and entertainment industries, Emmy, Parent’s Choice, and Cine Golden-Eagle-winner Samara brings global business skills and relationships that play heavily into Wordeee’s marketing and growth. An author and publisher, she has keen insight into the day-to-day operations of a myriad of successful public, private, and non-profit organizations in her forty-year career. Ms. Samara has worked in over fifty countries, has twice been an NGO Representative to the United Nations, and was the Senior Media Advisor to the 61st President of the UN General Assembly. A cross-cultural specialist, she is the author of seven Alphabet Kids children’s books, a multicultural series celebrating the similarities and applauding the differences in all of us. She is also the co-author with Marva Allen of North Star, North Star , an aspirational children’s book fostering community and inspiring children to be the best they can be. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: Learn more about Wordeee at Follow IBPA on: Facebook – X – Instagram -

You can listen to How Independent Publishers Can Maximize Their Author’s Bookselling Reach online on Radio and Podcast. Open the player on this page to stream the available audio.

How Independent Publishers Can Maximize Their Author’s Bookselling Reach is an episode from Inside Independent Publishing (with IBPA) by Independent Book Publishers Association.

This episode is 00:41:44 long.

This episode was published on Apr 24, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Inside Independent Publishing (with IBPA) when more episodes are available from the podcast feed.