Best (and Worst) Book Marketing Strategies

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more. PARTICIPANTS Lee Wind (he/him) is IBPA's Chief Content Officer, and is constantly iterating IBPA's book marketing programs to help our members' books achieve and succeed. A book blogger and author published by six different independent presses himself, Lee is passionate about empowering and amplifying independent voices. As an author, Lee writes stories to empower kids and teens to be their authentic selves and change the world—the same books that would have changed his life as a young gay, Jewish kid. Lee is also the co-founder of We Are Stronger Than Censorship, a nonprofit program that buys and donates two books to offset every one book challenge. You can visit Lee's author website at leewind.org Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: Sell more books with IBPA's book marketing programs: Support independent publishers whose books have been banned through the We Are Stronger Than Censorship campaign: Check out IBPA Chief Content Officer Lee Wind’s books here: Follow IBPA on: Facebook – X – Instagram - Follow Lee Wind here: Instagram: Facebook: Bluesky: YouTube:

You can listen to Best (and Worst) Book Marketing Strategies online on Radio and Podcast. Open the player on this page to stream the available audio.

Best (and Worst) Book Marketing Strategies is an episode from Inside Independent Publishing (with IBPA) by Independent Book Publishers Association.

This episode is 00:46:53 long.

This episode was published on Oct 30, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Inside Independent Publishing (with IBPA) when more episodes are available from the podcast feed.