The data is out there: Marshall Kirkpatrick and the science of influencers— EP016

Today our guest is Marshall Kirkpatrick, Product Director in Influencer Discovery & Research at Sprinklr. Previously, Marshall was Co-founder and CEO of Little Bird. Prior to that, Marshall was Co-editor and Lead Writer at ReadWriteWeb, and the first hired writer at TechCrunch. We talk with Marshall about his experiences with the early days of Twitter, and how using a tool like Little Bird to identify people influential in a given space can be used both to get new insights for your business as well as to change the world. Marshall Kirkpatrick works as a Product Director in influencer discovery & research at Sprinklr. He was previously co-founder of Little Bird. Prior to that, he was Co-Editor at ReadWriteWeb, the first hired writer at TechCrunch, and a consultant to companies large and small. The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com .

You can listen to The data is out there: Marshall Kirkpatrick and the science of influencers— EP016 online on Radio and Podcast. Open the player on this page to stream the available audio.

The data is out there: Marshall Kirkpatrick and the science of influencers— EP016 is an episode from Influence Marketing Podcast: B2B influencer, advocacy, and community marketing by Influence Marketing Council.

This episode is 49:50 long.

This episode was published on Nov 17, 2017.

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