Protecting customers in a client-server world Doc Searls — EP019

Our guest today is Doc Searls: journalist, writer, and speaker. We started off this informative conversation talking with Doc about his background, the emergence of the Internet, and the conceptual flaw that could have avoided a lot of today's problems — overlaying the concepts of the client-server world and centralized control over what is inherently a peer-to-peer network based on TCP/IP. We went on to talk about privacy, VRM, and CustomerTech; what the consumer world could learn from B2B; implications of GDPR and globalization, and how people can protect their privacy. Doc also dispelled This is the first episode of Season 2 of the Influence Marketing Podcast. This podcast was recorded in September, 2017. Recently, we've seen a lot more public discussion about Facebook and privacy, but as Doc insightfully points out in this recent article , it's not just Facebook and Cambridge Onalytica: the same problems are inherent in the entire online advertising industry (and thus all companies that advertise online). Doc is co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, by Doc Searls , a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara , and an alumnus fellow (2006–2010) of the Berkman Klein Center for Internet & Society at Harvard University . The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com .

You can listen to Protecting customers in a client-server world Doc Searls — EP019 online on Radio and Podcast. Open the player on this page to stream the available audio.

Protecting customers in a client-server world Doc Searls — EP019 is an episode from Influence Marketing Podcast: B2B influencer, advocacy, and community marketing by Influence Marketing Council.

This episode is 46:57 long.

This episode was published on Apr 5, 2018.

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