AI Adoption is an Act of Self-Disruption ft Brian Solis, Head of Global Innovation at ServiceNow

Brian Solis , is a digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow and is the former Head of Global Innovation at Salesforce. Brian is a bestselling author of Lifescale , The End of Business as We Know It , and Mindshift , which helps leaders learn how to see emerging trends, harness disruptive forces, and use them to fuel growth. Brian joins Robb and Josh to talk with us about the importance of self-disruption in AI adoption. With so many genAI projects failing to reach production, this episode looks at approaches taken by IKEA and Airbnb that have induced the kind of mind shift that invites self-disruption. Brian, who's been called the CEO whisperer, also talks about the nuanced difference between “aha” and “uh-oh” moments and the pitfalls of hopeless optimism. Brian Solis’s works: Key Chapters 0:00 — Intro: Josh & Rob set the stage 0:34 — Guest intro: Brian Solis (ServiceNow futurist, author of Mindshift ) 1:07 — Why AI adoption requires self-disruption 1:26 — Aha vs Uh-oh moments with AI 5:30 — Why Brian is called the “CEO Whisperer” 8:30 — Rethinking failure & success (beyond SV mantras) 12:11 — Storytelling as strategy: Disney & Airbnb lessons 21:40 — MindShift: disruption as a deliberate choice 23:10 — Embrace complexity (the VC decision lens) 25:10 — Iteration vs innovation: redefining growth 29:00 — ROI vs “Return on Ignorance” (cost of not acting) 34:01 — Multiple futures & scenario planning 39:08 — Organizational AGI: companies as futurists 43:28 — IKEA case study: automation + augmentation 46:12 — NVIDIA & the power of simulations ---------- Support our show by supporting our sponsors! This episode is supported through partnership with OneReach.ai. Experience the runtime for AI agents — a turnkey private architecture and tools for building enterprise-grade agentic solutions. Use any AI models Create guardrails for organizational alignment Equipped with enterprise grade security Avoid vendor lock-in. OneReach.ai’s award-winning AI agent orchestration platform meets the many requirements for seizing powerful new technologies in this pivotal moment. Interested in implementing an Agent Platform for your organization? Book a Demo: --------------------> The revised and significantly updated second edition of our bestselling book about successful adoption of AI agents, Age of Invisible Machines, is now available anywhere you buy your books: Amazon —

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AI Adoption is an Act of Self-Disruption ft Brian Solis, Head of Global Innovation at ServiceNow is an episode from In Conversation with UX Magazine by Invisible Machines.

This episode is 51:41 long.

This episode was published on Oct 3, 2025.

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