Storytelling That Doesn't Feel Forced

Igor Kheifets List Building Lifestyle by Igor Kheifets

Sep 8, 202600:14:31Business

Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this episode, he breaks down why your marketing stories feel forced, and why...

Related Episodes

Continue listening to more episodes from Igor Kheifets List Building Lifestyle.

Why Logos Don't Sell — But Relevance Does

Sep 22, 2026 - 00:11:33

Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold...

How to Build Trust With an Audience That's Never Met You

Sep 17, 2026 - 00:12:45

Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episo...

Don't Ask the Deer How It Wants to Be Hunted

Sep 15, 2026 - 00:11:04

Ask your audience what they want and they'll happily tell you — but what people say and what people actua...

Why You Need More Touches Than Ever — and What Actually Makes People Buy

Sep 10, 2026 - 00:25:44

Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications...

You Can't Out-Discipline a Bad Environment

Sep 1, 2026 - 00:06:39

Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle thro...

Why Ugly Sales Pages Win

Aug 29, 2026 - 00:11:09

Most people are taught that market research means guessing whether an idea has legs. Igor argues that gue...

Market Research Is Not a Casino

Aug 26, 2026 - 00:15:58

Most people are taught that market research means guessing whether an idea has legs. Igor argues that gue...

Why Saturated Markets Are Where the Money Is

Aug 22, 2026 - 00:07:18

Most people run from crowded markets. They see competition, assume there's no room left, and talk themsel...