Why Selling Isn't a Dirty Word
Every business runs on selling — and anyone who thinks otherwise is probably leaving money on the table. In this episode, Igor makes the cas...
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Igor Kheifets List Building Lifestyle
Igor Kheifets shows you how to make big money with small email list and live the list building lifestyle from anywhere in the world!
Episodes
20 of 887 episodesThe Affiliate's Moral Compass
Learn to sell, and you've been handed something powerful — and dangerous. In this episode, Igor opens up about the quiet war every affiliate...
Why Platforms Ban Affiliate Marketers (And the Sustainable Alternative)
Run affiliate ads on Meta or Google long enough, and the same thing happens to everyone: the account gets shut down. In this episode, Igor e...
Why the Best Mentors Refuse to Chase You
You cannot make anyone succeed, and trying to is one of the most expensive mistakes a mentor can make. In this episode, Igor gets brutally h...
Perfectionism Is Just Procrastination in Disguise
We treat perfectionism like a badge of honor. Igor calls it what it really is: a socially acceptable way for smart people to avoid taking ac...
The Bonus Page Strategy That Gives You More Excuses to Mail
Most marketers build one page for a promotion and call it done. But the number of pages you create has almost nothing to do with the offer a...
Nobody Buys From a Fence-Sitter
Only a small percentage of the people who hear your message will ever be influenced by it. Why? Because everyone is walking around with thei...
Why Picking Fights Makes Your List Trust You
Nobody trusts vanilla. In this episode, Igor reveals one of his most counterintuitive list-building strategies: deliberately picking fights...
Why Teachers Don't Make Money
Every email you send trains your list to do something. Most people don't realize they're training their subscribers to expect free stuff and...
How Many Emails Should You Send Per Promotion?
How many emails is too many? In this episode, Igor pulls back the curtain on the exact system he uses to structure every single promotion he...
The Objection Behind the Objection
Every prospect on your list has a reason they're not buying. The problem? It's almost never the reason they'd tell you, and most of the time...
Why Unsubscribes Don't Matter (And What Actually Does)
Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that use...
What Really Happens When You Email 5,000 Strangers
Someone slides into your inbox offering 500,000 "buyer leads" at ten cents a piece. It feels like a shortcut to a ready-made audience. In th...
Better Questions, Better Answers, Better Income
What's the real difference between people who make money online and people who just keep buying courses? In this episode, Igor draws a hard...
The Real Reason You Chase Shiny Objects
Why do the most exciting opportunities always seem to show up right when you're stuck? In this episode, Igor reframes shiny object syndrome...
If I Had to Start Over From Zero
What would you actually do if you woke up tomorrow with no list, no audience, and no income — just your skills and a stack of bills? In this...
Why Great Marketers Think Like Scientists
Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with...
The Productivity Paradox of AI
Every breakthrough technology is supposed to make us do more with less. And yet somehow, every time one of these arrives, we end up working...
My Traffic Source Graveyard
Pinterest cost Igor up to $7 a click and produced subscribers who opted in but never bought. Reddit and Quora flooded him with clicks that r...
Mastering Your Internal Triggers With Nir Eyal
Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestsel...