
Lauren Wetzel, WPP: Being client-obsessed
Jan 14, 2026 - 38:04
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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data co...
Samantha Bukowski, WPP Media: You’ve got to commit is an episode from Identity Architects by InfoSum. In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, G...
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Published Oct 29, 2025, 44:11 long, audio available.