Dr. Marcus Collins: A matter of perspective

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more. — Listen to our Identity Architects’ Soundtrack Playlist: More information on InfoSum InfoSum Case Studies: —

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Dr. Marcus Collins: A matter of perspective is an episode from Identity Architects by InfoSum.

This episode is 01:01:50 long.

This episode was published on Nov 26, 2025.

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