Seth Godin - The Song of Significance: Podcast E165

In today's episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is " The Song of Significance: A Manifesto for Teams and the People Who Lead Them ", about how we can all find work which is both more valuable and more meaningful. Full episode at Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: Episode Highlights: 00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals , and how they enable their people to make a difference 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act Links mentioned in today's episode: The Song of Significance: Seth's Blog: Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at *

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Seth Godin - The Song of Significance: Podcast E165 is an episode from Idea to Value - Creativity and Innovation by Nick Skillicorn.

This episode is 40:43 long.

This episode was published on May 29, 2023.

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