Podcast S7E158: Ayse Birsel - Design the life you love

In this episode of the Idea to Value podcast , we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode: 00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution ), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life Links mentioned in this episode: Ayse's Linkedin: Ayse's website: Ayse's newsletter: Book: Design the life you Love: Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at *

You can listen to Podcast S7E158: Ayse Birsel - Design the life you love online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast S7E158: Ayse Birsel - Design the life you love is an episode from Idea to Value - Creativity and Innovation by Nick Skillicorn.

This episode is 34:04 long.

This episode was published on Apr 21, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Idea to Value - Creativity and Innovation when more episodes are available from the podcast feed.