Why People-First Leadership Still Works in Brick-and-Mortar Retail with Brianne Mees

Brianne Mees, CEO of Tender Loving Empire, shares how a people-first background in psychology and social work shaped the culture of a retail brand built to champion artists, makers, and small businesses. Brianne walks through the company's growth from a scrappy early storefront to seven locations (including airport stores), the toughest leadership decisions during the pandemic, and why mission alignment is the anchor for hiring and culture. Brandon and Brianne also explore "regenerative retail," community investing through Wefunder, and how leaders can build a business that supports local economies without losing sight of sustainability and scale. Key Timestamps 00:00 What the show is about + sponsor message from Xenium HR 01:00 Introducing Brianne Mees and the Tender Loving Empire mission 03:00 Brianne's unconventional path: psychology, social work, and a people-first approach 04:40 Why Tender Loving Empire started as a "helping profession" for artists and makers 05:00 The business today: seven retail locations, hundreds of makers, and a record label 06:00 The early days: starting before major online platforms existed for creators 07:00 The turning point: moving locations, hiring the first employee, and shifting from hobby to sustainable business 08:40 How Brianne's psychology background supported hiring and leadership 09:20 Scaling a creative retail brand into airports without losing the "feel" 10:00 Becoming "Portland tour guides" and translating local culture for travelers 12:00 Leading through the pandemic: scrappiness, resilience, and hard choices 13:00 The toughest day: furloughing the team while keeping leadership in place 13:50 Post-pandemic momentum: new airport locations and +$3M in annual revenue 14:10 How they keep 65 employees aligned: mission fit and kindness 15:20 The "Empire" name origin and the heart of the brand 15:40 The impact: celebrating $20M returned to artists and makers 16:00 Vendor selection today: buying team, data-driven decisions, and mission alignment 17:00 The ripple effect: vendors who reinvest through sustainability and social impact 18:00 Geographic focus: Portland and the broader Pacific Northwest 19:00 Why music remains the heart and soul of the brand 19:10 Why Tender Loving Empire chose Wefunder and community investing 20:40 Why VC is not the right fit for a values-based retail brand 21:20 How their Wefunder raise works: $1.2M goal and a convertible note approach 23:00 Advice to her 2007 self: confidence, trusting instincts, and staying close to the core 25:00 Preparing leaders for the next growth phase: transparency and sharing the full vision 27:20 What keeps Brianne going on tough days: impact, community, and walking into the stores 28:50 "Regenerative retail" explained: supporting communities vs. extracting from them 29:50 A first step for leaders: rethink suppliers and where resources flow 30:30 AI and the creator economy: efficiency benefits vs. IP and compensation concerns 33:00 Founder advice: grit, tenacity, support systems, and learning along the way 33:40 Closing: how listeners can support Tender Loving Empire and invest (starting at $100) 34:00 Podcast disclaimer and wrap-up A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more [ ] Connect with Brandon Laws: LinkedIn [ ] Instagram [ ] About [ ] Connect with Xenium HR: Website [ ] LinkedIn [ ] Facebook [ ] Twitter [ ] Instagram [ ] YouTube [

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Why People-First Leadership Still Works in Brick-and-Mortar Retail with Brianne Mees is an episode from Human Resources for Small Business by Xenium Resources, Inc.

This episode is 34:45 long.

This episode was published on Jan 20, 2026.

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